For this blog post I thought I’d cover some of the things you can do when working with a graphic designer to help ensure they produce the best work for you and your money. These will also keep the designer happy and onboard with your projects.
AGREE CLEAR DEADLINES WITH YOUR DESIGNER
This one is really important but often overlooked. Before you even agree the work with the graphic designer, have clear dates in your head for when you expect the first proof or concepts and when you want the final signed off piece of design made available to you. This not only gives you a critical path so you know when to expect something back, it also helps the graphic designer plan his time and projects.
MAKE YOUR BRIEF AS COMPLETE AS POSSIBLE
The starting point of all graphic design work is the client’s brief. It’s your chance to explain to the designer exactly what you want and expect. If done correctly, it can make the whole process much easier for you and the designer, resulting in less proofs, a quicker turn around and a better end piece of artwork. Take a look at my other blog post “What to put in a design brief” for a more detailed post on this. http://www.destinationcreative.co.uk/my-blog/what-to-put-in-a-design-brief
PROVIDE SOME INSPIRATION
You don’t need to tell the designer exactly how to do the design, after all that’s what you pay them for but it can help both of you if you provide a mood board or links to images or websites that have the same look and feel that you’d like used in your own project.
GIVE CONSTRUCTIVE FEEDBACK
If, when you see your first draft from the designer, you really don’t like the look of what has been produced then don’t just tell them you hate it and they need to come up with something else. You need to explain what elements you don’t like, why you think they don’t work and what you were expecting. This helps give the designer some creative direction.
RESPOND TO QUERIES QUICKLY
Sometimes, even when you’ve provided the graphic designer with a great brief and all the content they need, there will still be questions. It can be clarification of which image to use, too much text to fit in a certain space or just something which isn’t clear. Often, a simple one line answer is all that is needed but you need to ensure you get back with an answer as soon as you can to keep things moving.
Malcolm Roberts is a Worcestershire based graphic designer, blogger and lover of all things creative.
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