1) KEEP IT CONSISTENT
One of the key factors in creating a strong brand identity is to keep your marketing consistent. Customers are more likely to deal with a brand they recognise and ensuring all your communications retain the same look and feel is important. Keep your colours, fonts and styles consistent whether it be on your website, a flyer or social media.
2) KEEP IT SIMPLE
You need your brand identity to be clear and concise so people recognise it quickly. Complex logos, lots of wording or too much going on in a design can lose the inserts of the viewer before they’ve even taken on board the message you’re trying to convey.
3) KEEP YOUR PROMISES
It’s nice to shout about how great your product or service is but you need to ensure you deliver what your brand represents. If you want your brand to stand for the best in your chosen industry then do your very best to make it happen. Not delivering promises can weaken your brand and give it bad reputation.
4) SHOUT ABOUT IT!
You can have the best brand and business in the world but if no one knows about it then it will struggle to succeed. Use all the communication channels available to you to get your brand out there and create the recognition all great brands have. Use adverts, websites, social media, eshots, networking events and industry exhibitions. Don’t forget to be consistent with your designs and messages.
5) LOVE YOUR BRAND
This one may sound a bit odd but if you love your brand and have a passion for what you do then that enthusiasm will be passed on to your customers and help give that “feel good” factor. Be confident and proud when you talk or write about what you do. A brand you love will become a brand others love too and that’s always good for your business and your soul.
Malcolm Roberts is a Worcestershire based graphic designer, blogger and lover of all things creative.
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