Being a graphic designer is great. In fact, it’s so great that lots of people want to be one. So, in order to get noticed, you need to make sure you actively let clients know you’re out there and ready to do some top quality work for them.
In this blog post I’m going to list 5 things that you, as a graphic designer, can do to raise your profile and make people aware that you’re here and ready for hire. All 5 of them don’t cost a penny to do, which is especially good if you’re just starting out in the world of freelance and don’t have much of a budget for self promotion.
1) WRITE A BLOG
This just had to be the first one on my list as I’m writing a blog post about it!
Set up a blog on your website and write helpful articles that show your expertise as a graphic designer. Try to write some posts aimed at fellow graphic designers and some posts for clients to show them you know your stuff.
A blog is also a good way to get your site further up in the search engine results. Sites like Google always love fresh, original content and will prioritise those sites over outdated ones or ones using content copied from other places.
I will admit it’s hard making time to write post when you’re busy with projects but I personally think it’s well worth while.
2) BE ACTIVE ON SOCIAL MEDIA
Hopefully you’ve already got yourself set up on LinkIn, Twitter and any other social media sites you decide to use but just setting up a profile and then forgetting about it won’t get you noticed. You need to regularly be active on them and let people know you’re around. You can use tools such as Hootsuite to help manage and automate some of this but I also think you need to get on there and interact with people.
3) GET LISTED ON WEBSITES
The more places on the internet you can get your name the better and a really easy way to do this is get yourself listed on website. Yell.com is a good one to start with. It’s free to get yourself listed for your local area but be aware, they will try to get you to then pay for being listed in other areas. If you don’t have budget for it just tell them that and you’ll still have your free listing.
Local councils often have a local business listings website that is free to get yourself on to. My local one for Worcestershire is finditinworcestershire.com and I have my own business listing, logo and contact details on there.
4) MEET PEOPLE
It sounds obvious but you do need to get out and shake a few hands, put a few faces to names. People always deal with people and no matter how good your branding is or how slick your website looks, clients often choose a person they’ve met and like.
Take advantage of any meeting, planned or otherwise, to promote yourself and your business. Always carry a couple of business cards and always be polite and courteous. Don’t got for a hard sell approach with people, just let them know who you are and what you do.
5) WORD OF MOUTH
I’ve saved the best for last. I think this probably the single best way of getting known as a graphic designer but also the most difficult one to do. Never be afraid to ask clients who you’ve completed a project for to recommend you if they think you’ve done a good job. Even give them a few extra business cards in case they can pass them on to anyone.
People are much more likely to take a recommendation from a friend or colleague than all the above put together. Just make sure you leave a trail of happy clients behind you and you will find word gets out and people will start contacting you.
Malcolm Roberts is a Worcestershire based graphic designer, blogger and lover of all things creative.
Call me on:
© 2021 Malcolm Roberts
All Rights Reserved