So you've decided to go for it and take that step into the exciting world of freelancing and one of the first and, in my opinion, most difficult things you need you need to do is think of a name for your business.
To help you along, I've put together my five top tips of things to consider when choosing your business name, compiled from my own experience and research into the subject.
1) HAVE THE NAME MEAN SOMETHING TO YOU PERSONALLY
Whilst there are many business name generators out there on the web, your business name needs to mean something to you personally. It should either say something about yourself, your business or, if you're going down the abstract name route, have a connection or story behind it. Clients will often ask how you got your business name and just saying, "I just picked a random one" doesn't really demonstrate your creative skills to them.
2) MAKE SURE THE DOMAIN NAME IS AVAILABLE
You'll want the domain name of your website and email to match your company's name, so once you've got a few potential names the next thing I suggest you do is use a "Who Is" lookup tool such as whoislookup.com to check and see if it's available.
3) PRACTICE SAYING IT OUT LOUD
This one may sound a little strange but you will find yourself answering the phone and talking about your business a lot. Just pretend you're answering the phone using your business name and even try it out on people. If the name is long, tricky to say or easily misheard then you should consider another one.
4) ENSURE PEOPLE CAN SPELL IT
One of the names I initially thought of for my business was Flex Creative. I thought it was easy to say and (at the time) the domain name was available. Then when I spoke to someone about it the thought I meant "Flecks" rather than "Flex". This kind of issue could cause your potential clients some confusion and result in you losing business due to them not being able to find you online. Make sure your business name can only be spelt one way and isn't susceptible to misspellings.
5) LIVE WITH IT FOR A FEW DAYS
Once you have what you think is the perfect name for your business, the last thing I suggest you do with it for a few days is... Nothing! Just live with it and keep saying it, looking at it and talking to people about it before you decide to go ahead and use it. The reason for this is that hopefully your creative empire will be around for a long while and you will be looking at, saying and typing your business name every working day. If you find yourself getting fed up with it after a few days, have another think in case it's not right one for you. But, if you still love it, then go ahead and register your domain name, design your logo and go get those clients!
Malcolm Roberts is a Worcestershire based graphic designer, blogger and lover of all things creative.
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