I heard mentioned someone mention the other day that they wished their business was big enough to be able to do a marketing campaign. They seemed to think it was something only large businesses with enormous marketing budgets could do. Well actually, any size businesses can do a marketing campaign, even on a tight budget.
First thing people often don’t understand is what a marketing campaign is. If you ask Google it this is the answer you’ll get:
“A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements.”
Don’t worry about all the marketing speak, put simply it means a marketing campaign is advertising your business in a planned, consistent way using various types of media.
A campaign can be something pretty simple. You could send your customers an eshot or printed leaflet that encourages them to visit your website. As part of your campaign you could then have your website designed in the same creative style with the same images and messages as the eshot or leaflet. This helps to continue the customers journey with you giving them familiarity with your brand and encouraging them to buy your product or service.
The above is a campaign stripped back to its most basic form but it still has the same goals at the core as any large, multi-million pound campaign. Those goals are; to get your potential customers to know and feel comfortable with your business and to get them understanding the benefits of choosing you over your competitors.
No matter how small your business, with a bit of planning you can ensure your marketing ideas works together in the most efficient way to form a cohesive marketing campaign. Give it a try, it’s easier than you think. Thanks for reading.
Malcolm Roberts is a Worcestershire based graphic designer, blogger and lover of all things creative.
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